A new group of players is emerging in tourism distribution: next-generation consolidators that bring inventory, prices and content from different sources together in one place.
What does it mean for hotels?
More channels mean more visibility, but also more rates and allotments to track. Without automation, this complexity becomes a hard load to manage.
Being prepared
Hotels that keep their data organized and connect their systems will benefit most from this new structure. AI agents are the strongest ally for teams at this point.
